Di seguito, il report in lingua inglese dell'incontro avvenuto a Bruxelles, lo scorso 7 giugno, per il progetto di accessibilità ai musei delle Persone con Disabilità. E' stato fatto il punto sull'avanzamento del Progetto e delle prossime iniziative, come quella in programma a Trieste, il 14 luglio.


Day 7th June 2017
Hotel Leopold, Brussels


From 15:15pm to 17:15pm then from 17:30pm meeting restricted to LP , PP2,PP5,PP6,PP7,PP11 and PP13 (discussion about WORK Plans and revised investments).

The LP ( Leader Partner) presented the following facts :

Ms. Marconato opened the meeting informing the partners on the current state of the art: approval of the first progress report and preparation of the second one. (see PPT – reporting)
Mr. Berding asked weather for the travel cost for the mission in Brussels it is necessary to mark in the e-MS “travel outside the Programme area”.
Ms. Marconato explained that the travel has been planned in the AF, therefore it will not represent a problem for controllers, but it is necessary to mark it as travel outside the area.
Partners agreed that the next meeting in Steyr should be end of the February, despite the fact that the launching event will take place in May. The latter will be attended only by the LP. A doodle will be send to define the exact date of the meeting.
Ms. Sinkovic presented the state of the art of the communication activities and asked partners for the updates on the local presentation of the COME-IN! Guidelines. (see the PPT on WPC state of the art).
Ms. Marconato raised the issue of the guidelines translation, as the document will be revised after the “testing period”. Some partners expressed the need to translate them for the events.
Austrian partners and Italian agreed to provide an abstract in German and the original document in English. PP5 and PP7 are already translating the document and will update it following the revision. PP13 will translate the guidelines following the revision.
Mr. Juri asked if the guidelines presentation could be postponed to September as in July most of the authorities are on holidays. In addition, he asked how the event should look like.
Ms. Marconato confirmed it can be done. She also suggested to organize the presentations back to back with another event to attract more stakeholders.
Ms. Sinkovic explained that it is up to the partners to decide how to organize the event. Partners know their own local stakeholders and can define what is the best way to receive some inputs and feedback from them. In addition, it is not needed to involve a large number of participants, the most important thing is to receive some feedback.
Ms. Sinkovic explained that Programme requires the satisfaction rate evaluation.
It doesn’t matter in which form – questionnaire following the conference or electronic survey sent by e-mail using the list of participation. The important thing is to receive some information.

• WPC State of art and forthcoming activities:
- 1st PROJECT NEWSLETTER is going to to be published in June 2017; it will focus on COME-IN! Guidelines and Report on Accessibility. It will talk about Transnational conference in Brussels – main outcomes and next steps in the project (pilot actions and launching events).
The LAYOUT is ready, the list of stakeholders is ready – inform LP if we have more to include in the list.

• PUBLICATIONS: Transnational publications (3) of which the responsible partners are: PP10, PP12, LP.
The articles published in sectoral reviews (tourism/academic studies/disability related magazines).
One article could sum up COME-IN! Guidelines and the Report on accessibility.
For the National publications (6) the responsible partners will be PP2, PP5, PP7, PP8, PP11 and PP13; there will be one article per country, following pilot activities, before launching events.

Inform the LP about the date, place and format of the event; think of an interesting way to present it; Include the local, regional and if possible national stakeholders from the following categories:
- disability associations
- other museums in the area
- local, regional and public authorities
- tourism operators and associations
Collect some best practices from the area – ask someone to present it and to underline the benefit from the «full accessibility!» and publish a press release before the event and invite press to the event. Remember to take pictures and register the participants; It is IMPORTANT to collect e-mail addresses at the registration for follow-up survey.
Prepare in advance a follow-up survey (use the free online tool –; use social media page and let the LP know about the outcomes and follow-up survey results.

The Responsible is PP10; it is organised back-to-back with the Project Meeting and Launching event in Udine.
Press release before the event and foresee press to be invited , remember to register all participants and prepare in advance a follow up survey, promotion through project website and social media pages.



4. D.T1.3.2 COME-IN! Handbook for Museums’ operators- PP9, to be discussed in Brussels, then finalised and approved via written procedure in June 2017 O.T1.2
5. D.T2.1.2 Pilot Actions O.T2.2 - PP2 – PP5- PP6- PP7- PP11- PP13
-WP I1 – investments planned and launching event in November 2017 – PP2
-WP I2 – investments planned and launching event in March 2018 - PP5
-WP I3 – investments planned and launching event in March 2018 – PP6
-WP I4 – investments planned and launching event in May 2018 – PP7
-WP I5 – investments postponed to 2018 – PP11
-WP I6 – investments freezed until mid-term review – PP13
-WP I7– investments planned and launching event in March 2018 – PP14
6. D.T2.2.1 Training Seminars O.T2.1
PP4 to PP2 – PP5 – PP7
PP9 to PP6 – PP11 –PP13
D.T2.2.2 Report on Training scheme – PP9 and PP4, July 2018
D.T2.3.1 Accessible Launching events
Udine, 09-10/11/2017
Piran, JUNE 2018
Steyr, MAY 2018
Pola, MAY 2018
Weimar, JUNE 2018
D.T2.3.2 Report on the evaluation of the tested approach – PP10, questionnaire for surveying visitors to be made available in October 2017, draft to be discussed in Brussels
7. D.T3.1.1 Report on the national background – PP12 with the support of PP3 ( Consulta), PP5, PP7, PP8, PP10, PP13, PP14 – June 2018
D.T3.1.2 Report on the analysis of existing promotional concepts, PP12 – September 2018
D.T3.2.1 Graphic image definition, LP – July 2018
D.T3.2.2 COME-IN! Labelling rules and procedures, PP12 – December 2018 O.T3.1
D.T3.3.1 Letters of endorsement, PP2-PP14-PP15-PP19-PP20-PP21, May 2019 O.T3.2
D.T3.3.2 Road-Map, LP – May 2019
D.T3.3.3 Award Ceremony, PP12 – May 2019

• Then the group have discussed about the WP T2 Presentation of D.T1.3.2 COME-IN! Handbook for Museum’s operators- that was presented by Enaip PP4
WP T1: There is an updated version of the COME-IN! handbook. All the partners have two weeks for sending comments to Gilberto ( and Marco (, focusing especially on section 2.1 Bridging the Gap and on the chapter dedicated to storytelling. In particular, we should try ourself the exercise Gilberto proposed (focus on barriers vs focus on disabilities; ICF bio psycho social mode vs ICD medical model)) and give some examples about storytelling if you have some. We need to read and give our suggestions on chapter 2 ‘’Awareness raising’’ point 2.1 and Chapter 3, point 3.2 ‘’Providing an excellent customer service’’. The deadline is on June 23rd.

• The group also discussed about the WP T 3 Presentation of the questionnaire for testing the pilot activities; D.T2.3.2 Report on the evaluation of the tested approach:
-Target group: Museum visitors with disability and without disability (50%/50% distribution envisaged).
-Questionnaire to be finalised in October 2017;
-Original questionnaire formulated in English with numbered questions and answer options;
-Museum PPs’ translate original English questionnaire into a national language version (with exactly corresponding numbered questions and answer options!);
-A number of questionnaires in English to be provided for foreign visitors;
-Survey using the national language version questionnaire during 6 month testing phase, beginning with launching events and including the one week free dissemination event;
-Targeted address of visitors with disability;
-Target: 100 questionnaires completed by each museum;
-Visitor numbers on monthly basis from the 6 months testing phase (starting with the launching event) and from the same 6 months period in the year before should be send to PP10 (to monitor visitor interest).
Every Partner will receive a Questionnaire and we can give our suggestions, if we have some.

8th June 2017
Transnational Conference Bruxelles
Open to partners and associated institutions


10.00 am : Registration and coffee

11.00 am: Opening and welcome
Matthias Gather was ill so the moderator was Caroline. She said that we ignored for many years the question of accessibility. The accessibility is aimed for all,not only people with disabilities.

11:10 am : Five keynote speeches ( 15 min each)

Keynote speech 1: perspective accessible tourism: Cintia Silva, Portugal (Councilor of the Municipality of Batalha,Museu da Comunidade Concelhia da Batalha).

An inclusive tourism is a factor of distinction in the territories; it is aimed not only for people with disability but also for people with children, elderly people and so on. It is an opportunity to improve the quality of life and the level of satisfaction of all citizens. In the city of Batalha, situated in the centre of Portugal, there are a local museum and one of the greatest monasteries such as the great Dominican monastery of Santa Maria da Vitória, also known simply as the monastery of Batalha (“Battle”), which was designated a UNESCO World Heritage site in 1983.
The project of the museum ( costed 1,2 million given by the European fund and it is based on the line of social museology, promoting the region and culture. The museum’s mission is to research, preserve, defend, include and so on; the exhibition is about past, present and future. The museum is working in collaboration with other associations, is working for the community and with the community; inside the museum people can touch almost everything in order to have a full experience.
They have 5 disabled people that work with them every day, students and volunteer. The purpose of the museum is to motivate the audience: making them the part of the museum, project, activities. They have wifi in whole village that they use to give information. They are promoting creative and educational programmes( first changing minds in children and also in their parents): Enhancing partnerships, involving institutions. You can touch a lot of artefacts in the museum: unique experiences( touching, hearing, smelling),respecting individual differences. Also their park is accessible, the floor is in wood and works like a trail. Do little and small things that can make a difference ( like a puzzle for blind people). The hotel rooms 90 are all accessible . This all increase the economy. Also the restaurant have a menu in Braille. ( all this in the village).

Keynote speech 2: perspective EU-policy : Girma Anuskeviciute is NOT Here so Caroline explained ( European commission , DG Growth)

• sustainable high quality tourism
• accessible to everyone
• to strength the European tourism

2050:3 times as much 80 years old people as today

2017: worldwide one billion people with disability

European disability strategy 2010; European accessibility act 2015.

View on the economic aspect (tourism)

view on social aspect (equal rights)

There is no EU wide guidelines and no practical implementation and norms and definitions are still national; Europe did small steps till now.

Keynote speech 3: perspective disabled: Johanna Linsberger, Austria ( OZIV):

It is important to understand the meaning of inclusion. The problems are the BARRIERS not the disability.
Focus on the existing barriers and break them down . The Aim is an inclusive society so the target is all of us not only people with disability.
An example of addressing ALL SENSES: like the ‘’eye to ear’’. Art is translated in music . It can be interesting for all.
We talked about the needs: No discrimination, but treated with respect and equal to all.
People with disability want education, job ,opportunities, love ,friends like everyone else.
Inclusion means equal access and opportunities : Exclusion ( not access), integration ( access but not participate equally), Inclusion ( all people are equal ,people not separated in groups). It means make own choices, same right, not discriminated against.
Discrimination : direct and indirect discrimination . When we build barriers we exclude people.
Aspect of accessibility: physical, access to communication, information, intellectual accessibility, social -economic and attitudinal accessibility.
Accessibility matrix ( the service chain in the museum)

Keynote speech 4: perspective monument preservation: Dr. Werner von Trutzschler zu Falkenstein, Germany, ICOMOS):

He explained what is ICOMOS and what is their purpose: focus on physical access how to change the architecture.
‘’ ICOMOS, the International Council on Monuments and Sites, is a global non-governmental organization associated with UNESCO. Its mission is to promote the conservation, protection, use and enhancement of monuments, building complexes and sites. It participates in the development of doctrine and the evolution and distribution of ideas, and conducts advocacy. ICOMOS is an Advisory Body of the World Heritage Committee for the implementation of the World Heritage Convention of UNESCO. As such, it reviews the nominations of cultural world heritage and ensures the conservation status of properties.
Its creation in 1965 is the logical outcome of initial conversations between architects, historians and international experts that began in the early twentieth century and that materialized in the adoption of the Venice Charter in 1964. In light of numerous studies, conferences, symposia and discussions led by its National Committees and International Scientific Committees, ICOMOS has gradually built the philosophical and doctrinal framework of heritage on an international level’’.

• Accessibility to cultural heritage, Nordic Perspectives, organised by the Nordic council of Ministers, Copenhagen 2009 (;
• Heritage and accessibility : how to make protected towns,monuments and sites in Europe barrier-free?, proceedings of a conference organised by ICOMOS France, Paris 2013 (;
• Cultural heritage and Barrier -free Accessibility, Guideline and Student projects, organised and published by Landesdenkmalamt ( Berlin Monument Authority), Berlin 2015 (;
• Barrierrei im Baudenkmal, Dokumentation einer Tagung in Brandenburg 2014, Berlin 2016 (

Keynote speech 5: perspective museum: Dr. Isabelle Brianso, France ( ICOM):

Mrs Brianso ( professor at University in museology) talked about an ethical approach of this perspective that is the accessibility; French museums are still suffering from the accessibility, they made new laws to overcome these kind of problems. Making museums more accessible, focusing on mediation and education applied to the museum it is possible to increase the mass tourism. The communication strategies and trainings are very important, and also digital strategies but this last one aren’t always a solution, she suggested to think about other solutions.
To have a museum without barriers: museum is always in evolution, it isn’t rigid ; communication should be close to people; there are many ethical issues.
Mrs Brianso said that a museum it is a Professional ecosystem.
It would be good to create a dialogue with ICOM involved in the discussion with community e other partners.
Mrs Brianso said that there was a conference focused on the ‘’Definition of the museum of the 21 century’’ (tomorrow 9 June 2017 ,Saturday and Sunday).
One of the topic: the audience inside the museum.

12.30 pm to 1.00 pm: presentation of the project COME-IN! , milestones and guidelines : Ingrid Pammer ( BBRZ Group):

Ingrid presents the work of the Guidelines to all the participants present at the conference. It is all the presentation about the guidelines. Key principles like inclusion , a bio-psycho-social model of disability should be adopted, engage a dialogue with people with disability, barriers should be identified and dismantled, universal design principles good basis for inclusive approach, topic for a long prospective for strategy of the museums. Accessibility split in physical access, information and communication access, social access and economical access. Legal framework ratification UN CRPD.
Appropriate wording what do to avoid and what to use words. The service chain in the museum and the accessibility matrix. Staff training with the moduli that will be used for the training.

1.00pm to 2.00pm : lunch break

2.00pm till 3.30 pm : round table with the keynote speakers. Moderator Caroline

1. How realistic is the aim to develop fully inclusive museums and what is the difference to an accessible museum?
2. How the regulations between constructional accessibility and monument preservation go hand in hand or hinder each other?
3. What information and support would museums need on their development to fully accessibility?
4. Which challenges exist between international, national and regional regulations?
5. What do the people with special access needs really need and how can museums provide it as it is not completed with access a museum but not experience ist exhibition?

3:30 pm to 4.00pm : conclusion

The participant made some questions to the keynote speakers, such as:

• How we can define INCLUSION and ACCESSIBILITY? Is there a line? No, we don’t think there is a line. Accessibility is a basis of the inclusion. Society is always changing but we can all do some difference, step by step to improve the society. This is a process, we have good standards but it is only a start.
The museum needs the collaboration from the community and the society together ( an example is the transport, how we can improve?). It is important to remain flexible on the definition of museum: to keep the framework, definition and so on but to have a wide and open concept of the museum.
• One question was: this project is aimed only for museums with exhibitions in the buildings or also for other like galleries or outside buildings? It is aimed for small and medium size museums inside buildings but the content can apply to all the others reality.
• One question was about the feedback: the project is creating a questionnaire to give to the visitors in order to have feedbacks to improve the service quality of the museums. One of the options is to ask people directly what they think, especially children, see their reactions and learn from errors to improve things ,also the little things. It is important the methodology used to collect impressions and opinions; we are all different, we all perceive the things differently , so it is important to define what we are talking about ,provide different types of feedback with few questions and general questions.

The conclusion was lead by Anna Marconato (LP -CEI) , she said that this is a process and we are on the right track with the activities of the Project COME-IN! . The culture is for all; there are gap between our goals and reality ( the vision like economical problems) ; first we need change our minds, find innovative way; focus on the audience ; we need to remove the barriers especially mental barriers.